Nokia has taken "The Amazing Everyday" to Cinema City venues in eight cities in Poland, giving away a Lumia 800 to 64 lucky winners of the events. In certain screenings the Finnish manufacturer hid coupons under certain seats and when the Lumia advertisements came on (always being aired last) a Polish celebrity urged viewers to check where they sat.
64 Lumia 800 winners, from 64 film screenings, in 8 cities. Nokia never fails to impress with their marketing campaign, regardless as to what country its taking place in.
Source: YouTube, thanks Ellis for the tip!