Amazon and Microsoft have joined forces to bring Amazon's Instant Video to the XBox 360 console. Not only will users have access to Amazon's 17,000 film and television titles, but they will be able to control it all using Kinect voice and gesture commands. Speaking of the new joint venture, Ross Honey, general manager of Xbox LIVE Entertainment and Advertising at Microsoft had this to say:
“Working with Amazon.com marks a significant milestone in our mission to make the entertainment you love more amazing on Xbox. By bringing the Amazon Instant Video app to Xbox LIVE and adding voice search and voice control through the magic of Kinect, we’re transforming the way people discover and experience entertainment.”
Amazon' put out a comment of their own via their vice president for video, Anthony Bay:
“Amazon Instant Video on the Xbox 360 console is among one of the most requested video features from our customers, so we are excited to offer yet another way for customers to enjoy Amazon Instant Video.”
This is a significant move for Amazon, as XBox 360 continues to be the top-selling gaming console in the country. Microsoft, too, will benefit greatly from Amazon's huge media catalog as they strive to make XBox a one-stop place for gaming, music, video and social media.