We mentioned Google's User Experience Director for Android, Matias Duarte, earlier as he had just showed of 'Roboto', the new design-language for Android 4.0 which will hopefully make it less geeky. A noble challenge.

Not too surprisingly, he has some choice words both for Apple and Microsoft in terms of UI design. We were under the impression that Microsoft's approach was unique, stunning and generally pleasing. And you folks certainly go critical if an app we cover is not authentically Metro enough. But not for Duarte, he's no fan. In an interview with This is My Next/Verge, he had the following pot shots at Metro:

“There’s this thing that’s happening right now in user interface design that I find kind of shackling. The faux wood paneling trend, and the airport lavatory signage trend.” He laughs when he says this and pulls up a slide on his computer, a split screen of an Atari 2600 and… airport lavatory signage. It’s an obvious dig at both Apple and Microsoft.

But what about Microsoft and their “authentically digital” design? “The problem with going too starkly systematic, forcing everything into this completely constrained, modernist palette, for both of them, you’re not leaving any room for the content to express itself.”

“Instead, I offer the web. Here there’s beautiful examples of very customized, very different feeling websites.” Matias flips through slides in his deck, a variety of websites, some news-focused, others which are services or shopping sites. “These look completely unlike each other, but people understand how to use them because the right things are standard conventions, and other things are flexible.”

Of course, we beg to differ. With Metro, all we get is straight content with no unnecessary and distracting flare aka "chrome". That's the best part of Windows Phone: straight information, video, photos, without cartoony graphics or something that looks like it came from a cheesy 80s sci-fi movie. Because sorry, but that's what Android looks like.

Source: This is My Next