AdDuplex, the Windows Phone developer promotion network, has announced its expansion to support Windows 8. The service enables developers to advertise their app in other applications who have the advertisement code implemented. It's not primarily a money-making scheme, but more for promotional and app awareness, something which is vital on any mobile platform.
With the announced support for Microsoft's upcoming desktop OS, the network will expand to accommodate developers who will seek to use the service for apps on the Windows Marketplace. Being cross-platform, AdDuplex provides a consistency across both mobile and the desktop, making it easier for developers to drive traffic to their projects.