AT&T has modified their data plans to offer more affordable alternatives to those who might not need an unlimited plan.
President and CEO Ralph de la Vega stated in the press release, "To give more people the opportunity to experience these benefits, we’re breaking free from the traditional ‘one-size-fits-all’ pricing model and making the mobile Internet more affordable to a greater number of people."
Beginning June 7, 2010 AT&T will begin to offer the following plans.
- Dataplus Plan: 200mb data for $15 per month. Customers exceeding 200mb of use will receive and additional 200mb for $15 to use during the billing cycle.
- DataPro Plan: 2gb of data for $25 per month. Customers exceeding 2gb of data will receive an additional 1gb for $10 to use during the billing cycle.
- Tethering Plan: For $20 per month, customers can add tethering to their data plan.
Additionally, AT&T will provide services to help customers monitor their data usage. When customers begin to approach their monthly usage limit, AT&T will send out three text notifications; when customers reach 65%, 90%, and 100% of their plan. Customers can also dial *DATA# to receive a usage summary and there will be an iPhone app to check data usage.
The good news, for now, is that current smartphone customers are not required to switch to the new plans, but can choose to do so without a contract extension. You can check out the full press release at AT&T's website.