AT&T has announced changes that will be applied for data (smartphone and tablet) users. The alterations are to bring more cost effective choice to customers, and the changes can be seen in the breakdown below. Current smartphone and tablet customers will have the choice to stick with their current plan or move to one of the new plans. Check out the previous AT&T data plan changes for details on what's being altered.
For smartphone owners:
- AT&T Data Plus 300MB: $20 for 300MB (up from $15 for 200MB)
- AT&T Data Pro 3GB: $30 for 3GB (up from $25 for 2GB)
- AT&T Data Pro 5GB: $50 for 5GB, with mobile hotspot / tethering
For tablet owners:
- AT&T DataConnect 3GB: $30 for 3GB
- AT&T DataConnect 5GB: $50 for 5GB
David Christopher, chief marketing officer AT&T Mobility and Consumer Markets, explains the above changes for data users:
"Our new plans are driven by this increasing demand in a highly competitive environment, and continue to deliver a great value to customers, especially as we continue our 4G LTE deployment."
Customers are reminded to use WiFi whenever possible, of course. This is good news for those who often hit the higher end of the data limit for their plan, with the allowance being increased for a fraction of the cost. Although for those who barely use data while out and about, this could prove an uncomfortable increase in cost when not actually receiving anything out of the deal. As stated above, this will affect new (or renewing) customers.
Check out the press release for more information.