"Operation Rolling Thunder": a slow, steady and gradual increase in marketing for Nokia in the U.S.
At least that's what we're lead to believe how Nokia and AT&T are approaching the Lumia 900, the flagship Windows Phone on the nation's largest carrier. While supplies have been tight these last few weeks, Nokia seems to be increasing the ship rates for the devices in all colors with most outlets now having stock (and we're still expecting that Magenta version in a few weeks).
According to AT&T employee Jeffery Brown, there are a few changes coming down the line:
- AT&T reps are now required to sell at least one Nokia Lumia 900 by the end of April
- "Marketing to go into high gear in May, June."
Both of those certainly sound plausible and we're contacting some of our other AT&T reps to confirm. But in all likelihood as the Lumia 900 continues to makes waves e.g. the comments by Steve Wozniak and regular non-tech users get their hands on the phone, Nokia and AT&T will ramp up their advertising accordingly.
In fact, reader Franklin S. contacted us the other night with this little gem:
"The Lumia 900 has taken over 42nd St - Grand Central station (NYC). They have lots of ADs, from the "S" shuttle passageway to the 4,5,6 side. Unfortunately I did not take pictures."
Well, we'll try to grab a few pics today if we get a moment to show everyone but we still think, despite everything that has happened so far that this is just the beginning.