Instituted in 2000, the International Indian Film Academy (IIFA) Awards is an annual extravaganza hosted by the International Indian Film Academy to honor both artistic and technical excellence of professionals in Bollywood, the Hindi language film industry. With the 17th edition of the IIFA to be held in Madrid this year, Bing team marks its Bollywood debut and expands its horizons to the world's largest movie producer – India.
Bing now offers an interactive IIFA guide for Bollywood fans where they can check out all the nominees and explore more about the films, actors, directors, and music nominated for these awards and get exciting updates from the IIFA.
Bing Predicts uses search, social, and other relevant data to make intelligent predictions and add a different dimension to the entertainment world. With recent success in predicting winners for Academy Awards (70.8% correct predictions) and Grammy Awards (90.9% correct predictions), Bing Predicts is now offering predictions for eight categories at the IIFA.
Bing predictions will also be available on UCWeb's Top websites section as well as on the IIFA hub on MSN India, the official digital partners for the event.