WP Central

Pocket-lint has learned from an interview with Nokia CEO Stephen Elop, that the manufacturer will be having its branding stamped on Bing Maps in the near future. It doesn't matter what device you're accessing the maps from, you'll see "Nokia" on-screen. RIM has stated they'll be using Bing Maps on their Blackberry smartphones, so it's some free competitor exposure for the Windows Phone OEM.

"You'll starting seeing the word 'Nokia' on a map that you get from Microsoft properties over a period of time. Even if you are on a BlackBerry device, who recently said they were going to start using Bing Maps."

The partnership between Nokia and Microsoft is set to go deeper with the Finnish handset maker carrying out more work for the software giant, as Elop explains:

"In the time ahead, what you will see is, across all the Microsoft properties including Bing maps, more and more work will be done by Nokia. We did that for important reasons as we had the better mapping assets so it made sense. But it also creates some balance in the relationship with Microsoft."

Nokia has already been busy helping Microsoft with Bing Streetside (analogous to Google Street View), so it'll be interesting to see what 2012 brings for the two companies in terms of product collaboration - like possibly helping keep pedestrians safe while walking?

Source: Pocket-lint