According to Carphone Warehouse, the Surface will 'trigger a new tablet race' which is quite possibly true. With prices and dates still yet to be announced I hope that Microsoft either rectify that or at least keep up the hype with TV advertising etc.
With Carphone Warehouse being the largest independent mobile phone retailer in the UK, with over 800 stores nationwide, it is sure to push the Suface heavily. In its larger stores they already seem to sell as many tablets and notebooks as they do phones so I see the 'Surface' being a great marketing tool for them.
Graham Stapleton, Chief Commercial Officer at Carphone Warehouse, says,
“Microsoft’s first foray into producing both tablet hardware and software is an exciting addition to the market, which has been relatively quiet over the last few months. Today’s news is really going to shake things up. Microsoft’s Surface is going to appeal beyond the existing tablet community and draw in new tablet users, especially with the new Windows 8 software. Microsoft Office functionality and the dual-purpose cover keyboard should go down well with professionals who may have been put off by touch screen keyboards in the past.”
Graham adds that Microsoft has set the bar high. Noting that manufacturers are going to have to work harder than ever to innovate and convince the customer that their tablet can top this. There's little argument that the Surface is an exciting product and it's nice to see retailers get an early start at promoting the tablet.