We're at the Everything Everywhere (now 'EE') presentation for its announcement of the UK's first LTE network. The company, unveiling its new brand, will be putting EE alongside Orange and T-Mobile to offer consumers a choice of three established names to choose from for unique deals, extras and performance.
Using existing infrastructure, the LTE 4G rollout for the UK is expected to be complete by 2015 with 70% going live by the end of 2013 and 98% in 2014. The transition of both the brand and LTE network begins today, and four cities are having their LTE 'turned on' as we write - London, Birmingham, Cardiff and Bristol.
EE states they expect to have a total of 16 cities with LTE speeds by this Christmas, providing 20 million customers with a significant increase in speeds.
As we previously touched on recently, EE will be sporting Nokia Windows Phones to take full advantage of LTE capabilities. Both the Lumia 820 and Lumia 920 are in the lineup, which consists of Android, Windows Phone and mobile dongles.
EE notes that 70,000 members of staff have been trained and 700 stores will be promoting multiple platforms, including Microsoft's mobile offering. We're well aware of the issues Windows Phone has had in the past with carrier sales staff pushing customers away from Windows Phones and onto competitor platforms.
This could prove to be a significant step in the right direction for Windows Phone if EE markets supported devices, including the Lumia 820 and 920, aggressively.
We're still here with Android Central, so stay tuned.