Ben Rudolph kicks off 'Meet Your Match' Windows Phone campaign

Ben Rudolph has returned with his marketing power to push Windows Phone 8 out the door and down to the elderly couple at the end of the road. It was only back in January that Rudolph kicked off the "Smoked by Windows Phone" challenges, which saw many participants attempt to best Windows Phone with competitor handsets.

According to a post published on the Windows Phone Blog, the team has run over 250,000 challenges in 54 countries - quite a campaign indeed. Recorded montages have been viewed more than 70 million times in total. But he's back with a new challenge - Meet Your Match. So what's new?

It's a different take on the Smoked challenges, focusing not just on how Windows Phone is faster than competitor platforms, but also why it's easier, more powerful, useful and fun. While the challenges will still be present, the team will focus more on educating contestants why Windows Phone would suit their lifestyles, no matter what that person may be into.

To show how the new campaign differs from Smoked, the team has released a number of videos on its YouTube channel - we've embedded them to this article for your convenience. It's going beyond the screen though as they'll be taking Meet Your Match on the road to malls and Microsoft Stores across the US, as well as locations in the UK, France and Germany.

We like the sounds of a new campaign as previous feedback showed positive reception from consumers once they knew how Windows Phone performed common smartphone tasks more efficiently than competitor hardware. We look forward to Microsoft unleashing the challenges across supported countries listed above.

Microsoft also ran the campaign "Bing It On" while Nokia had its own batch of challenges under the "Lumia Challenge" brand. Whether or not the Finnish manufacturer chooses to set up its own follow-up is yet to be seen. Be sure to check out more videos below.

Source: Windows Phone Blog


Reader comments

Ben Rudolph kicks off 'Meet Your Match' Windows Phone campaign


I really love these challenges :D They seem more "fake" at the end, but they're a lot better than the old ones :D Before everything was "who can post to facebook first?"

They do look more staged, but the challenges are real.  They have to be staged, I guess. You have to get them to sign the waiver before shooting them.

Anyone notice that the phone given away was always an HTC 8X, except for the low light picture challenge?
Is Nokia that out of stock?

Just don't do a competition where you need to load your own digital music files with artist info or play videos purchased anywhere else e.g on your Xbox ;)

Completely impossible in the US...particularly if you want LTE.  If not, I guess you could import it...still not easy or cheap.

Wrong, they have the developers phones on eBay. Either way I am happy with my 920. Switched from Verizon to att. :)

Yep, same here.  Damn Nokia exclusive deals.  Still can't figure out how limiting your market is good business strategy.  Its like tying a rubberband tightly around your nutsack and then trying to make a baby. (but hey, i'm no doctor, nor marketing expert)

I was talking to a verizon guy today. He said he really wish the the 920 came to verizon but nokia stayed with att for that low 99$ price. He also said they wanted that price to appeal to customers because windows phones did not sell well at all. That this was nokia last attempt to sell

These are the kinds of things we should be seeing on TV. This kind of ad would get way more people interested than some of the ad's they have out there.

Nice concept! But this was with an old Android phone lol, when people pull out a Galaxy S3, I wonder how they will react

So, I went looking for that cnet article. The bias in the article was obvious, and the comments were head-smashingly bad,. Just blatant trolling. I used to really like cnet, but they are about worthless anymore.

Would love to see this on TV. Screw the celebrity endrosements. Show real people getting excited about real features that aren't gimmicks but actually add to the expierence.

No, show more celebrities. Try have Miranda Kerr model. She advertised for blackberry.which she should leave and be next.celebrity for windows phone 8.

One problem...how da hell were they able to setup their screens that fast...makes no sense...i smell actors...normal iPhone users are so hard to convince...ive tried...

Wow. Really lumia 920 vs mytouch?  What's next? 920 vs. Motorola RAZR v3?.  Como on make it vs. an S3 and the results will be different.

MyTouch = 2-year old phone = someone probably on contract and looking to upgrade = why not show them another option besides sticking with Android? = NothingToDoHere.jpg

Here's my video:
"Ever type an email on your iPhone and you end up with typos everywhere and sometimes completely different words than you wanted?  Well here's Windows Phone 8.  It has a slide-out keyboard.  Oh wait, this is a Quantum from 2010.  CUT!!!"

These ads are lovable and much more personal than ads of ofther platforms. They are the perfect way to sell Windows Phone to general public who live in the world of iphones and androids.

These should be EVERYWHERE...as is.  No over-produced commercials needed.  This is the next best thing to a hands-on and in some respects, it's better than hands on.  Put these on TV and put these in movie theaters before the the show.  Put these anywhere and everywhere possible.  These are EFFECTIVE.

I like the celeb stuff too, because they add a bit of "cool" for the masses, but these will bring home the money.


Get those on TV! The busy mom & dad vid could easily be chopped up into multiple commercial-length ads. (BTW, I hope Microsoft patented the heck out of Kid's Corner.)