Last year, Microsoft and Bing teamed up with the Misfit Toys and Hermey to promote the search engine in a clever ad. It was a cute little commercial and even had a claymation Windows Phone to go with it.
Now it looks like Microsoft has once again decided to use the toys and 'Bumble' (aka The Abominable Snow Monster of the North) for a new Windows Phone 8 piece...
Simply titled 'Meet Mr. Bumble', the ad is part of the continuing series for Windows Phone where a celebrity shows off their Start screen with their personalized tiles. Here, we see Bumble's calendar appointments (speed dating), his Rudolph contact with up to the minute advice during is quest for love. Eventually he's told to be himself and after scaring away everyone, seemingly finds his match.
The claymation Windows Phone from the 2011 Bing ad
For those who don't know, Hermey, the Misfit Toys and Bumble are all from the 1964 TV special 'Rudolph the Red-nosed Reindeer'. It's considered to be a 'must watch' event that children year after year watch as a tradition in the US and for many of us, brings fond memories of childhood.
In that sense, Microsoft has done a neat little job of mixing nostalgia, humor and their unique Windows Phone into a single commercial.