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Microsoft announces Surface PRO pricing 64GB/$899, 128GB/$999

Although we’re still getting settled in with our Surface RT Tablet, Microsoft has finally dropped info on its pricier and more powerful big brother, the Surface Pro.

The 64GB version will go for $899 and you can double that with 128GB for a hundred more at $999. The Surface Pro for those unfamiliar runs the full version of Windows 8, meaning it can run Windows 7 desktop apps in addition to the new RT ones. It also has some more advanced hardware including the next-gen i5 processor, 10.6” 1920x1080 HD resolution, a USB 3.0 port and a mini-display port.

Those are some significant increases that should make the Pro a faster, more elegant solution for those who need more raw power in a tablet. In addition, you get the newfangled Surface pen for drawing/writing on that new high-resolution display (it includes “palm blocking technology” to make the experience even better).

Of course, that high pricing does not include either the Touch or Type covers, so you can add an extra $125 or so to that above price plus state tax, making the Surface PRO one expensive investment. On the other hand, you are getting a top quality device with what is sure to be high-priority support from Microsoft for years to come.

Release date for the Surface Pro is expected in January.

Update: Microsoft has added the Surface Pro to the Surface Website.  The page confirms the pricing and the specifications for the Surface Pro.

Related: 

Source: Microsoft Blog

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Microsoft announces Surface PRO pricing 64GB/$899, 128GB/$999

203 Comments

same price as a 128Gb MacBook Air, but it is thinner, lighter, and has higher resolution/ppi  No brainer!

Native tablet resolution is: 1920x1080 full HD but if you attach an external monitor you can get 2560X1440.... for graphic designers, this is literally a large Wacom tablet since it comes with an active digitizer....

Oh, and I can use this easier in places like the bathroom compared to the macbook air....
 

"Oh, and I can use this easier in places like the bathroom compared to the macbook air...."
 
But that's where the macbook air belongs ;) (j/k don't start a flame war plz lol)
 
On a side note, *love* the specs of the Pro! Nice job Microsoft :) ! Guess my Christmas gift requests are going to be strictly limited to Microsoft Store gift cards (in increments of $250)...
 
Techiedude

With an added $100 cost for the copy of Windows, and you still lack a touch screen, and have to deal with a lower res.

I'm running Win 8 on my macbook air. Win 8 works fine, apple's trackpad drivers not so much. Well, they work, but it is a really poor emulation of a regular mouse with a scroll wheel. No gesture support or anything. And it is genereally quite awful. But one gets used to it, but it isn't as good a windows 8 experience as it should be. Everything is much better once I plug in a regualr mouse with a scroll wheel. Sure hope they (apple) will make proper drivers but I won't hold my breath.
Asides from the trackpad though the hardware is great and it looks good. So if they release a good driver it will be a really good win 8 computer. But now with the surface pro I might sell this guy. That machine looks great. If the Surface pro ever comes to sweden that is...

I feel ya on that.  I loaded it on my MBP and the drivers don't work at all.  Really hope they come out with some bootcamp drivers soon.

I had the same problem. I now run it in VMWare Fusion and it runs great. It runs in a seperate desktop/space so feels like you have both OS's running nativley at tje same time.
Well worth the $30 (or whatever it was)

You forgot touch and the fact that it is a reasonable tablet (although a little heavy to compete directly with pure tablets).

Does that factor in the cost for the keyboard?  I really think that MS should have bundled this since people buying the Pro are looking for a super portable laptop as opposed to just a tablet. 

Super high price?  You kidding me?  The specs are really solid, and coming in a LOT less then a MBA!!!  This thing is going to sell like crazy.

If you consider the fact that no keyboard is included then I think you can make an argument that its pretty pricey. The keyboard puts it above 1000 dollars for 64 gigs of space.

If you consider the fact that with an MBA, you STILL need to buy and install Windows to run 99% of all programs made, the Surface pro is looking a lot cheaper.
64GB MBA 11" = 999.  No touch screen, lower resolution, still need to buy Windows.
128GB Surface Pro = 999.  Higher res touch screen, pen input, thinner, more portable, runs windows software nativly, has external display port.

In your comparison you say that with a MBA you would have to consider that you still have to buy windows.......why would you NEED to buy a copy of windows? OS X runs just fine by itself.

MS didn't included the keyboard just to be cheaper for us. If they sell the 128GB Surface on 1124$ with the keyboard included, the black one and you wanted a different color you are just wasting 125$ for another keyboard.

Umm..that's bullshit. They could allow us to build our own packages. And considering how much this thing costs they could've thrown the keyboard in for free (it costs what, $10-15 to produce?). I want to get one of these to replace my laptop but I'm going to need better value before I do.

Did you look at the specs?  
At the same price (999) you get with the Surface Pro a higher res TOUCH SCREEN, pen digitizer, 1080P camera, TWICE THE STORAGE, mini display port, and native copy of windows that would cost you an extra 99$ on the MBA.  So you were saying about the same specs?

Couple more differences:

- USB 3.0 instead of 2.0 (almost 10x faster)

- 10 finger touch support instead of 5

- Core i5

 

If it's all about price there are other devices like the Yoga 13 or W510 for cheapest full W8 device.

BTW, as for me saying "LOT less then an MBA"
128GB MBA $1099 + $99 for Windows 8 = $1198
128GB Surface Pro = $999
Thats $200 LESS then the MBA, and you get MORE.  Anyone want to dispute that?

"Anyone want to dispute that?"

Yes, You didn't add the cost of the keyboard for the Surface Pro--so that's an extra $129 if going for the Type Cover. So now it's like $80 less...

Mind you I'm not saying the Surface Pro pricing is bad it's just not super cheap either.

First, you dont need the keyboard. Its an optional accessory. Second, its got a USB port, so ANY usb keyboard will work.

If you want to do the same types of things as a MacBook Air (content creation) then YES you absolutely have to include the keyboard in the price. The huge upside of the Surface is that it is a really nice tablet when it wants to be, you'd need to strap an iPad on to the outside of a Macbook Air to get the same functionality.  In fact, MS needs to make a commercial of that.

are you kidding? If you include Windows in the MBA calc, you have to include the keyboard in the surface pro calc... seriously...

Ok, now add to the MBA the price of a touchscreen, 1080P display, pen digitizer, and SD port.  It's no contest. Surface Pro is an insta-buy no matter how you calculate.

I think the real point is whether it will do well at this price point. One of those polls may clear that up. IMO, I already forked out similar cash for the Samsung series 7 with win7. Not sure I want to do it again.

That's really my problem. I upgraded the S7 knowing the Surface would just be similar with some newer internals. Not yet seeing a compelling reason to go for the Surface. The price with a touch cover doesn't help too much.

It will definitely sell well. Hell the surface pro has pratically no flaws and it is supperior to pretty much anything out there. Even it´s weakest point (storage) can be easily improved with a micro sd card. I Can´t wait to get mine, It will be awesome for photoshop work and probably quite decent for gaming.

Holy shit calm yourself. Spec-wise its great but lets get the thing in our hands before we start lauding it.

$39.99 for Windows 8 Pro...Why would you pay full price when you can do a clean install of 8 with the $39.99 upgrade.

Since MBA's dont come with Windows, it does not legally qualify for the upgrade.  Yes, im sure you can hack the upgrade onto the MBA, but 99.9% of consumers (Apple customers) wont know how.  

Honestly, it's not cheap at all. I was really hoping MS would already get it.
 
Yes, yes i know exactly its specs, but when you look something like W700 that's starting price is 799 it makes you think what MS is thinking. I mean they don't need ot pay the licensing costs so i would have expected a bit less from the price,

This is a good price.  I don't think people realize what a premium product the Surface line is.  The first time I touched one I said "Wow!"  These are better built than anything I have ever used.  Good grief, just look at all the people who have tortured them.  It takes a lot to kill one.

This is going to be KILLER! I was just saying to my co-worker that it would be around $1000 since that's the averate price of an Ultrabook. This doesn't look to disappoint. 

IMO $899 for the Pro is a fair price given that it is basically a SSD-only touchscreen ultrabook (specs wise), but adds further value thanks to the digital inking (with stylus included no less). I'd definitely line up on Day 1 for this.

I just want to know battery life. If this is all day ie 10 to 12 hours then its a no brainer. but if it is like 4 hours.....then the Surface RT is the way to go. 

The battery is 42 Wh instead of 31.5 Wh for RT so that should help to compensate little bit.
The Yoga 13 is 54 Wh which is rated up to 7 to 8 hours but then again screen is bigger so maybe around 6-7 hrs.
 
The Yoga 13 is $999 is about same price if you add type cover keyboard, but I love portabilty of Surface and you can detach keyboard fully. If this works for you just depends on your needs.

I'm not going to buy it, too expensive for my blood, but i dont think it's a bad price
 
seems on par with the competition, I just dont have a need for it to justify $900

The RT translates pretty much 1:1 (plus VAT) at 699 vs £559 so I'd guess the Pro 128 will come in around the £ 750 mark

I think its a fair price, it costs the same as the 11.6" 64gb i5 MacBook air. Has a better screen then air, though lacks keyboard.

I don't know who monitors this, I have a question to be investigated.  Will the Surface RT keyboards work with the Pro devices? 
I got an RT at the Build Conference last month, so I wouldn't need a keyboard to finish it out.  There really wouldn't be any point in carrying both the Pro and the RT around.

Likewise, as you stated there is no need to carry both, sell the RT to subsidize the cost of the Pro, and keep the keyboard if it's compatible. Easy upgrade at a lower cost that's well worth it.

We keep hearing that the PRO will run "Win 7" apps - but I'm a little confused.  Will it run all the legacy apps that I currently use on my XP laptop as well.  The reason I ask is that some of my favorite programs are older and I would be lost without them.

that is suppose to be the case, ALL legacy apps are suppose to work, unless its just simply too old, most likely all of xp apps will work.  just call microsoft and tell them the software you need compatibility for, or just make it run in "compatibility mode" either way it'll work

EDIT: huh, they do have x86 (32 bit windows 8) that's dumb, just move to x64 already.
Check your software compatibility lists before investing. Alot of old "x86" legacy apps on XP won't run on windows 7 x64 because they rely on x16 or x32 bit DOS or just flip out when they are installing the %program files (x86)% location.
Trust me. I support a ton of desktops accross a couple hundred clients. stuff doesn't "just work". though "most" things will.
 
Edit 2: I didn't spend time on it, but i5 procs are x64 natively, not sure if the pro is running 32bit or 64 bit. That will something to check and will change what programs will and won't run.

Any Intel CPU from Pentium4 is X64 natively so that should not matter much. It seems to me that if you are still using 16 or 32bit apps that donot work on moders CPUs you should talk to the dev or take a har look at yourself for using this outdated stuff.

The problem isn't if the processor is x64. The problem is if you are running the 64-bit version of Windows. At my company there are a few programs written in dos that won't run on 64-bit versions of Windows. So if it's a really old program it most likely won't work. The 32-bit version of Windows 8 will pretty much run everything but will be limited to less than 4GB's of memory.

W8 Pro comes with Hyper-V, so I have it running several Virtual Machines with Windows 3.11 (and Excel 3.0), I also have a W95, W98, W2000, XP and Vista, even Ubuntu 7.0; all running x86 apps way back from W3.11.

You also have HyperV on the pro so you can run an XP VM for really old legacy software.

I can't wait to see it in action. I want to use it for photography, but it needs to be fast enough to work on huge raw files in Adobe Lightroom and Photoshop. They showed Lightroom running on it in the first demo, but I want to see it live and try it!!!

I'm running Lightroom and Photoshop on my Series 7 Slate with Win 8 on it. It's a Gen 2 instead of Gen 3 i5, and it's very usable. It could be faster, but I say that about everything :)

I only have one question: Will i be able to run the Windows Phone 8 SDK in a Surface Pro? if so, then this thing is a must-buy for me.

It will have to have virtualization mode of the i5 and safeboot enables and run 64bit OS to do so.

I am waiting for this!! The RT version is nice but I want one that does everything like the Surface Pro. Hopefully they will release more details soon(battery life, accesssories like docking station).
Maybe they will have  preorder special like a free touch keyboard

Name in the corner says Robert.... Not too crowded either in my my humble, but always right opinion.

Price needs to come down at least $100.  Even though it's a full computer, people will still compare it to the iPad and various Android tablets and their lower prices.  

Agreed!!
Price is awesome as long as this thing has 5+ hours of life im in.  Glad I held out on the RT.

Seem like the 128 GB version is the obvious choice.
And the price? Did we really thing the OEMs would let it be lower than that? Of course not. Might pick this up on discount when Surcace 2 drops.

This is the one I have been waiting for.Getting a SURFACE PRO for myself, and a SURFACE RT for my partner. There's a SURFACE for each type of user. I am a POWER USER and need to be able to edit graphic docs, layout, and produce final renders....my partner is a CASUAL USER and needs to surf the web, play silly games, and read email....thanks MICROSOFT...you hooked this household.

With native support for legacy apps, once accessories become available, if you hook this up to a docking station with a USB 3.0 hub and a BD burner for archival storage, an external drive for backups, bluetooth keyboard and mouse with a nice monitor, this *could* be part of a primary workstation that is also portable when you need it to be. And one other thing it has that a certain other tablet doesn't: microSD card slot for expandable storage on-the-fly! Nice touch MS (no pun intended). In this regard, it probably offers everything a person would need for under $1500. Probably not for the avid gamer but for the other 85%, this could be a *huge* option.
 
Techiedude
Techiedude

Where do I sign?   THIS is worth buying ! Problem with Appl is you need an iPad AND and a MBA... you get all that right here.. :)
 
I'm in.

With native support for legacy apps, once accessories become available, if you hook this up to a docking station with a USB 3.0 hub and a BD burner for archival storage, an external drive for backups, bluetooth keyboard and mouse with a nice monitor, this *could* be part of a primary workstation that is also portable when you need it to be. And one other thing it has that a certain other tablet doesn't: microSD card slot for expandable storage on-the-fly! Nice touch MS (no pun intended). In this regard, it probably offers everything a person would need for under $1500. Probably not for the avid gamer but for the other 85%, this could be a *huge* option.
 
Techiedude
 

 

I'm really wondering how PC gaming will do on these things. I don't expect to be playing Battlefield 3 full-blast, but what about general gaming? TF2? Portal? It'll be interesting to see the reviews.

I really want a CloverTrail Surface edition.  I think that would be the perfect blend of hardware and portablitiy.

I take it you can also run flash and whatever else you want for the browser?  Liking the price, I figured $999 base...

Keep in mind it is confirmed to have full digitizer/ink support, so just like traditional Tablet PC's, it will support smooth ink in OneNote. This is a beautiful, beautiful thing for those of you that have never seen it. :) It's my one favorite feature of the platform, and I've been using it since 2004. This is a big freaking deal for productivity.

+1, I have been using OneNote on TabletPCs since 2005. OneNote is killer app and great way to keep notes, especially great to be able to sync with my WP.

Doesn't come with office or word...I'm still buying it but wasn't happy about this. I assumed it would be included since the rt version of office was included with the surface rt. My fault for assuming.

Note that battery is 33% larger than Surface RT. RT battery life will be better but this will compensate. My guess is around 6-7 hours but greatly depends on what you do (web browsing should last bit longer).

Or you could get 64GB micro SDXC card for about $60. Not as convenient though but you save a little.

Yeah, this is bought.  The pricing was around what I expected.   If it is just as strudy as the RT version I am in. 

The price is right for me to upgrade from my 32gb Surface RT to the 64gb Pro. I just need it to take notes with and write code. I've tried the stylus's designed for writing. But without a palm rest for OneNote, I keep inadvertently touching the screen with my hand.

Use an external HDD for all of your content you don't have to carry around 24/7. Besides, it's got a memory slot. Add SkyDrive and there's not much to complain about.

Regardless, this is pretty good pricing. I think you really have to take the side of "this could be much worse" rather than "this could be better". Personally, this is a price point that makes it tempting to replace that old computer with a Surface.

I am ready to preorder the 128GB with Touch Cover! Does anyone know if the pen inserts into the Pro like the old PDA stylus did for handy storage? It would be a little cumbersome to carry separately.

Does anyone know about the graphics for the Pro? It will have the Intel 4000 HD graphics, but does it have a dedicated graphics card so those of us who play Steam games can buy this and not need a laptop?

The win8 pro tab is the only one that excites me right now.. But I don't have budget to swing 1,000 on the 128. The OS is going to eat 30-40 gig based on my win8 pro install at home... Although im running 8gb so maybe 25-35 the page file and hyber.sys will be a little smaller

If they put in a recovery partition then your back to 40 so expect only 20 gig max free on that 64 drive. For 899 just spend the extra 100

Wish they were more specific with the storage :
 
*System software uses significant storage space. Available storage is subject to change based on system software updates and apps usage"

I know there is an mSD card slot, which is nice for file storage, but really isn't going to be a substitute for a C: drive. With the RT it wasn't as large a concern because RT apps tend to have a small footprint. Not the case when it comes to the space required for Windows 8 and native Windows application.

 

As much as I want a Surface Pro, IMO MS is shooting themselves in the foot without including a keyboard.  I think I will get the Asus Iconia TAb w700.  Furthermore, I have said it and I will say it again, MS Marketing department and Steve Ballmer needs to be FIRED as they do not know how to price new products in a cut throat arena.  Let's be realistic MS is fighting an uphill battle in the tablet space and the Surface RT should have been priced at $399 with a keyboard to gain marketshare and appeal.  Heck they should have given anyone who bought an XBOX 360 this holiday season a $200 dollar discount if they buy a Surface from the MS Store.  Just think MS sold 750K Xboxes over the Holiday (Black Friday) weekend  which is great. Just think if they would have gotten a 20 percent attach rate that would have been 150k Surface RT devices sold.  Do not get me wrong, I think the Surface RT is cool as a tablet and the design is excellent; but a PC it is not and MS should have done a better job explaining this to consumers.  Nevertheless, MS has greed on their mind because they do not want to kill the PC market with a cheap Surface device on the market.  However, MS can sit around and play greedy while Apple and cheap Androids flood the market.  MS needs to understand, you get cheap Surface RT devices in mass on the market and developers will flood the MS with good games to make money. 
Also, why didn't MS work with Epic or other game developers to have first party RT titles at launch to create a want?
I am really trying hard to support MS in their endeavors as I got rid of my iPhone for the Lumia 900, upgraded one of my PC to Windows 8 Pro and  stuck with the XBOX from inception and an XBL (gamertag The1) beta tester too.
I almost got an RT just to replace my iPad Retina but wanted to see if MS was going to screw the early adopters. 
In time, I hope MS fires Ballmer because he IMO is what is destroying MS. 
People may hate my post but its my opinion.

They couldn't sell this for cheaper without pissing off their OEM parterns. It's bad enough they are entering the hardware market with such a worthy competitor. If they sold it cheaper they would drive their OEM partners away. If you look at the Surface Pro specs this is the right price. The only thing you could complain about is that maybe the keyboards are a bit pricy. Besides, the prices will probably start dropping a couple months after it's realeased or be on sale at times. I could really see being able to get one $100 cheaper if you wait until March-April.

Plus you call MS greedy..what do think apple is doing charging $800+ for their crap tablet, it only cost them $160 to manufacture. Get your facts straight apple lover.

So get the ACER Iconia W700 then if you find the MS Surface Pro too expensive! Nobody's stopping you!

I can see the countless biased reviews coming in now from all those people discouraging purchasing the RT and to wait for the pro (MS haters who just want to perpetuate Apple is the only one who knows how to build a tablet)....
It has sharp edges, its heavy, it us slow, it is not a good user experience, the keyboard doesn't work....blah blah

I'll even name them, The Verge, The WSJ, All Things D (Walt Mosberg), ....

The fact is that the surface is a game changer and threatens the very core of the Apple approach if selling hardware by splitting out what a tablet does compared to a PC.

I just hope people are intelligent enough mot to be taken in by this so called expert opinion.

In fact when I think about it rarely has any of these bloggers ever turned me away from a device and the most useful journalism I have read is the mainly positive review with the main issues brought out in a balanced manner. Unfortunately these are very rare. So in short why spend hours of my life ensuring these folk get paid by increasing their click count? After all more and more if it is clearly targeted negative click bait against MS.

It is cheap at $899. Think about it, It you buy a decent laptop with an i5 processor for $599 and a decent tablet at $499 you would be spending more!

So this is basically a computer. Its running full win8. It has USB ports, micro SD, slot and a magnetized keyboard. You can't do you WORK on it and play GAMES. It comes with full office for anything you need to do. And with skydrive all you have to do is log on to you computer and all of your files are there ans on you windows phone if you have one. If you dont have a skydrive it e en works with some printers. What can't an iPad do? Play games. And if you want to have a word processing program you have to pay $10. Who would want to do that. The thing is just a damn toy.

Office is not included on the Surface Pro. You'll have to spend another $150 to get it, a lot more than the $10 iPad app. But that's comparing two different things anyway, since you can't get real Office on a non-Windows tablet you need a Surface Pro or similar to use real Office.

With about 4.5h of battery life, the Surface Pro is up for a very cold reception.
Expensive, short-lived batteries, heavy, fan-cooled are not expected attributes of a tablet.

My friend bought the Win 8 Pro tablet by Samsung for $699, but I suspect the Surface will be worth the extra cost.

This is exactly the price I thought it would be...was hoping for a little cheaper..thinking MS was going.to pull a rabbit out of its hat..but still happy, will get one. ^_^

I was hoping for better battery life but it's not horrible by any means.  There was a rumor that the holdout for the new intel processors would give substantially better battery life, so I had my expectations unrealistically high.  Everything else looks good!

We are just starting to see the true Win8 Pro hardware being released. The Surface Pro, Lenovo Tablet 2 and Samsung ATIV Smart PCs are all packing some pretty nice specs.
These and the all in one touch screens seem like the devices Windows 8 is really going to shine on. It is a shame MS didn't have more of these form factors when the released Windows 8 instead of just shoe horning it onto a bunch of plain old laptops.

Can I remove or dual boot with WIndows 7 ? How's the video card ? Will it play black ops 2 in 1920 X 1080 at 75 FPS ? If so, I am sold ! (this and a bluetooth Xbox 360 controller would be epic)
 
Running WIn 8 pro and Enterprise (VM) and still not crazy about it,

I too am wondering if I can install 64-bit Win7Pro on it. Since this is primarily a PC (for me) and I have owned Windows Tablet PCs since 2005 I am attuned to Windows with a stylus, but mostly with a mouse. When I travel, I can happily use my stylus to watch a DVD or listen to my music collection.

Man...ive been patiently waiting for the surface pro...but the battery announcement just messed me up...4.5 hrs...thats just not cool Microsoft...
I'll still get it...but not cool at all

I think if it includes a touch/type cover instead of the pen it will be more practical.  I think a keyboard with a trackpad is more useful than a pen, because it is a full PC that supports applications from Windows 7, means productivity is a major part here, people buy the Win8Pro because they want more productive than WinRT, with included touch/type cover with that price, it should be more compelling.

I'd like a keyboard as well. I will used a wired/wireless keyboard for now. I will use the stylus quite a bit though. Just wondering how much a cover will cost for travel, will probably end up with a type cover. Since the cost of the type cover is not $120, but the difference between that and a travel cover.

Dear M$, please change the price to 999.99$ and cut your support after 6 months, claiming Windows 9 is going to be so revolutionary it needs totally new hardware, you can still find a number of fanboys happy about it!

what are you rambling about. When did ms ever stop supporting an os after 6 months? When did ms introduce a new os after 6 months?

when do you think the BRAND NEW OS announced for 2013 is going to come out in its preview version? And aren't we witnessing phasing out of the support for Lumia 900 with Tango? Look at the number of WM8-only apps a ounces here! I cannot expect MS to want to develop customer loyalty now, they want to jeep on introducing new products which they purposely make backward-incompatible - this IMHO stinks as they're tarnishing their image in a highly-competitive market. I think they're gonna be described in marketing handbooks in a couple of years as an example of loosing almost all of their market share by introducing too aggressive profit mainly/only oriented policies. Yes, every company needs to earn money, but you can sell a miracle cure ointment travelling from one state to another for a limited period of time only. They're trying to sell their miracle cure in the 47th state now I guess...

I think from the price stand point, it is very aggressive, most of the tech folks & the nerds would get their hands on it regardless of what the price is set. but as for the common consumer will be spektical getting their hands on a product which is just being launch by a company which have had failures in some of the previous product launch. We already know what is going on with RT tablet sales, it's not even meeting the half of what the company had projected, infact MS has cut down their supply chain in half already. I think many of us were waiting for the real pc experience ie PRO - the idea behind RT was to go against  ipad (a toy) which many of us already own. They went too aggressive with RT pricing and doing the same with PRO!

Palm blocker touch screen, 10 finger touch support, wacom digitizer, eInk, USB3.0, magnacharger (like a MacBook) 64/128GBs that can be expanded via microSD/Harddrive it is a true PC tablet. They're not trying to win a pricing war just more bang for your buck. $1k is alot of money, but I have spent more on less.

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