Microsoft opens up Socl to more testers. May have potential yet?

We’re mixed on the whole “social internet thing” with Twitter about as far as we’ll go with the phenomenon. But there is little doubt that there is a certain demographic who want to engage with others on just about everything these days. Microsoft’s Socl (www.so.cl) project is a research effort to see what works and what doesn’t. While it’s not “public” yet meaning it’s not an official service, it just got closer to it today.

This morning, Microsoft tossed open the doors to anyone who wants to jump on board the previously invite-only service. We received an email via Outlook.com asking us to join the effort and since it uses your Microsoft Account, getting your “Me Page” is quite simple...

The service, once known at 'Tulalip', is well designed and eye catching, though Microsoft is not too clear on whom they are targeting with this project. Mary Jo Foley over at ZDNet does a good job of putting it all into context with its history:

“Microsoft officials have described Socl as a kind of mash-up of social-networking and search that is designed to get the learning communities to start thinking about how to use collaboration technologies in new ways. And according to the Softies and contrary to popular rumors, Socl is not an attempt to take on Facebook, Twitter, Tumbler or Pinterest.

Socl combined ideas the FUSE Labs teams have pioneered in some of their other experimental projects, like Montage (a photo collage app) and Kodu (game programming). Microsoft built Socl using TypeScript, its superset of JavaScript.”

With the focus on “parties”, search and following, we’d say this looks a lot more like Google+ than a Tumblr or Facebook. But like that service which has struggled for an identity, Socl too may have problems entering the finicky social-networking world as people have shown they only want so many services to log into.

We’re not too sure if we’ll be using Socl but if Microsoft can tie in their other services e.g. Xbox (Music and Video), Skype/Messenger and more, it could potentially be leveraged as a powerful too.  In that sense, we support the “research project” gusto behind it instead of dictating to peeps what they want.

Oh and Microsoft, throw in a Windows Phone and an RT app in there and maybe we’ll use it more, ya dig?

Let us know in comments what you think of Socl and whether you’ll use it or not.

Source: Microsoft (email) and ZDNet


Reader comments

Microsoft opens up Socl to more testers. May have potential yet?


Not really.  This is a more public type social search network.  Think bing meets Twitter meets Tumblr all in one with people you follow and others that follow you.  You search for stuff of interest then link images, URL links, and such together into a collage type grouping then comment on it.  Others then comment and like stuff they see and like.  You can tag posts as well to categorize stuff for future reference.  Kinda neat.

Think Dan hit it on the head. This needs to be part of the Microsoft ecosystem with things like Skype, Windows 8, WP integration right from the start so at least it can leverage their existing user base as it probably wont be as popular with the majority of people using other social networks.

I'm going to agree you This is something that I would be very interested in. Integrating across the board .

It would be nice to integrate this. Even if it doesn't become wildly popular, it would be nice to have a clean and efficient social networking system where MS doesn't have to worry about a third party's APIs.

It's going to have to evolve - I signed in 6 months ago during the first go-round, and I really don't see much reason to update anything, there's just not much to do here.
I'll keep tabs on it, I guess...

Got an invite early this year and so far soo good. Using it like facebook. I just need apps for my Windows Phone and Windows 8.

I like the name socl too! I think it will appeal to people as new/fresh and if its good, people will flock to it.

I like it already. It's a really nice interface. I'm wondering how long it'll be before some people figure out how to post pr0n.

I Like it so far but of course I don't know a soul that is using it. Think WP Central should have a post for ppl to give out their email so we can add each other, like the way Android Central did with Google +

I agree, which is the reason I stopped using facebook and twitter, only using g+ right now but will give this a shot. Going to follow you and see how this thing goes.

WP7 is definitely asking to much, but maybe a 3rd party app could happen. App for WP8, ios, and Android is needed tho if MS wants this to become anything, but need WP8 app now 

Honestly I don't think it's asking too much. I understand ios and android are the largest markets, but if it works on anything before ICS and ios6, it should be on wp7 too.

It's pretty cool, been using it for 8 or so months.  It's like bing integrated with Twitter and Tumblr all rolled into one.  You could even say it's Instagram taken to the next level with integrated search and a collage of images/links on the subject rather that a single image + comments.

Just hit the site URL, its letting you join and create an account, I logged in using my Microsoft account.

I'll try it out, I think its smart if its simply for their research...like how text text revolution was their keyboard use test? Not a bad way to see how people prefer their share... =P

...or how Ribbon Hero 2 was their Office training game for using the ribbon. =D