Vevo, that joint venture between Sony Music, Universal Music, EMI, and Abu Dhabi Media, picked up an update today for its Windows Phone offering. If you’re a fan of music videos and want to watch your favorite artists on the go, Vevo is a decent app to satisfy those needs. Let’s check out what’s new.
Besides the typical bug fixes and performance improvements, the biggest addition in version 3.2 of Vevo is Vevo TV.
Vevo TV is a stream that runs 24/7 with music videos, specials programs, and live events. The marketing angle is that it is powered by humans and not algorithms, videos are selected by Vevo staff and not Watson the supercomputer. This feature is currently only available to users in the United States and Canada (probably blame licensing with record companies). Think of it like MTV, before all the reality shows. Obviously, it’s an ad supported channel.
What’s interesting is that this Vevo TV feature was just announced today and is already available in the Windows Phone app. That means Vevo thought the Windows Phone app was worth updating at the same time with their iOS and Android offerings. It’s a good sign when a fairly large app gets updated for Windows Phone in the same time frame as competing operating systems. Thanks for keeping us in mind Vevo.
Vevo for Windows Phone is a free app that you can download here from the Windows Phone Store, use the QR code below, or by swiping right in our app. Thanks, Amir, for the tip!