Telefónica announces Windows Phone marketing partnership with Microsoft


Microsoft has struck a deal with Telefónica to start a joint marketing effort to boost the sales of Windows Phone 8 hardware. Initially for a period lasting a year, the company will enhance marketing activities in support of stocked Windows Phones in the UK and Germany through O2, as well as Spain, Mexico, Brazil and Chile. Telefónica wishes to help develop a strong third choice for consumers to break the duopoly of Android and iOS.

José María Álvarez Pallete, COO of Telefónica S.A. had the following to comment on the announcement:

"An associate partner such as Microsoft is chosen as a result of its operator-focused business approach. The Microsoft business culture is based on a model of value creation through its associates, which fits in perfectly with our culture and also with our way of doing business."

Telefónica will work with hardware partners and Microsoft to ensure there's market demand for devices and enough high-end handsets are available that run Windows Phone 8. It'll be interesting to see how this partnership develops and how effective the campaign will be regarding sales and improved brand awareness.

via: The Unwired


Reader comments

Telefónica announces Windows Phone marketing partnership with Microsoft


Ballmer said MS would let no area go unchallenged be it PC, Cell phone, or pad/tablet. Looks like he's staying true to his statement. Good to see, lets just hope the advertising and hardware blitz works.

This should be interesting cause any of the O2 stores that I've seen in UK and Ireland barely have anything on or about WP8 apart from the odd ativ s on display amongst the competition with no real advertising.

Be sure to tweet this to @microsoft or @joebelfiore on twitter so they can monitor the situation to ensure their money's being spent well

if they're going to keep releasing new features into iOS and Android & Blackberry first (like they do with Skype) and release games for other platforms it really defeats the purpose.

Well I hope they up their game in Spain as is by far the worst market for WP...they need to stop playing the silly game with apps like Skype & games been released before on other platforms but on WP