Just last week, T-Mobile dropped another bomb on the mobile phone industry by announcing their JUMP! program, allowing consumers to upgrade twice a year (after an initial six month wait), with no upgrade fees or contracts.
Now it’s AT&T’s turn, who just announced 'AT&T Next', their yearly device upgrade program for smartphones or tablets. Unlike today, when you opt for the yearly upgrade using Next there will be “no down payment, no activation fee, no upgrade fee and no financing fees”.
So how does it work? It’s similar to the T-Mobile model in that you agree to pay a monthly installment on the phone, which can range from $15 up to $50, depending on the device (the Galaxy S4 is cited as an example at $32 a month). After 12 payments, users can upgrade to a new device with no down payment or they can continue to pay off their device for another 8 months (for 20 in total).
Will this be a hit? Does it give consumers more freedom? We’re not too sure yet, but we like to see change in the mobile industry and believe we’re ripe for an overhaul of current practices.
Anyone now reconsidering a Lumia 1020 purchase instead of waiting? Sound off in comments.
Read the full press release below.
Source: AT&T Press Release
AT&T CUSTOMERS CAN GET A NEW SMARTPHONE OR TABLET EVERY YEAR WITH NO DOWN PAYMENT WITH “AT&T NEXT”
No Down Payment, No Upgrade or Activation Fees, and All On The Nation’s Fastest 4G LTE Network
AT&T 4G LTE Now Covers More than 225 Million People
DALLAS, JULY 16, 2013 — Today, AT&T* introduces what’s next in wireless. Beginning nationwide on July 26, consumers can get a new AT&T smartphone or tablet every year with no down payment, no activation fee, no upgrade fee and no financing fees.**
With AT&T Next, customers purchase a smartphone or tablet with no down payment and agree to pay monthly installments for the device. After 12 payments, they can trade it in and upgrade to a brand new device — again with no down payment — or they can keep using their device and have no more payments after 20 months. AT&T Next is available for new AT&T customers or existing customers who are upgrade eligible.
“With AT&T Next, customers can get the newest smartphone or tablet every year with no down payment. That’s hard to beat, and it’s an incredible value for customers who want the latest and greatest every year,” said Ralph de la Vega, president and chief executive officer of AT&T Mobility.
AT&T’s 4G LTE network now covers more than 225 million people nationwide and 328 markets. AT&T’s 4G LTE deployment is expected to cover 300 million people by year-end 2014, with nearly 90 percent of the build completed by the end of this year.
The great performance of AT&T’s network continues to be validated by independent third-party testing. AT&T 4G LTE service was recognized as having faster average download and upload speeds than any of our competitors in PCWorld/TechHive’s most recent 20-market speed tests — the second consecutive year that AT&T has ranked first overall. PCWorld/TechHive also ranked AT&T’s as the fastest combination of 3G and 4G services in the 20 cities it tested.*** And AT&T was named America’s fastest 4G LTE network in PC Magazine’s 2013 Fastest Mobile Networks 30-market study — and also swept the top rankings in all six U.S. regions from coast to coast: Northeast, Southeast, North-Central, South-Central, Northwest and Southwest.****
AT&T Next is available for any current smartphone or tablet in AT&T’s industry-leading selection of devices. The interest-free monthly device installments range from $15 to $50, depending on the device selected. For example, a customer purchasing a Samsung Galaxy® S 4 would have no down payment and pay $32 per month, in addition to the monthly wireless service plan they choose, with the option to trade in their device and upgrade after 12 payments or to keep using the device and pay off the installment plan in full after 20 months. There’s no penalty for paying off the installment plan early.
AT&T offers a broad choice of device purchasing options. In addition to AT&T Next, customers continue to have their choice of all current options, including getting a discounted device with a two-year service commitment; paying full retail price for a device with no-commitment; getting a partial discount for an early upgrade after six months with a two-year service commitment; or bringing their own compatible device.
More information is available at www.att.com/next or at any AT&T retail store