Great news if you’re into the whole NASCAR racing sport as today, the official app to keep track of the race series is available to all Windows Phone 8 devices.
That’s the good news as the app is well designed and offers up race results, scheduling information and video clips. The bad news is if you want all the cool stuff, by which we mean access to the Live Race Center, you’ll need to be a Sprint customer.
From the app description:
“NASCAR MOBILE ’13 is the Official NASCAR App for Windows Phone 8. NASCAR MOBILE ’13 offers users the new application with access to NASCAR Sprint Cup Series News, Schedule, Video Franchises, and 2013 Standings. Get up-to-the-minute news from around NASCAR about NASCAR Sprint Cup Series drivers and upcoming events for the 2013 NASCAR Sprint Cups Series season. NASCAR will continuously update and add more functions to the app right up to the 2013 Chase for the Sprint Cup. Download NASCAR MOBILE ‘13 for Windows Phone 8 and you're covered through the checkered flag.”
Sprint has been the main sponsor of NASCAR since 2004 and they recently renewed their deal, making sure the US carrier stays well ahead in marketing. Knowing that millions of dollars are trading with that contract, it should not be a surprise that the premium features, such as Race Radio and In-Car Audio, are reserved for their customers.
On the bright side, the app in its basic form is not staying exclusive but instead can be downloaded to other non-Sprint devices. That’s a welcome change and one we hearing will be similar to the NFL Mobile app, which is expected to go live today as well (more on that later). The NFL has a deal with Verizon, so a similar arrangement will await Windows Phone users for that sport.
Regardless, you can now download the official NASCAR Mobile ’13 app for Windows Phone 8 here in the Store. Thanks, Jay S., for the tip!