Today, the Xbox Live Marketplace is no more – at least as we have previously called it. Starting today, the marketplace has been rebranded to the "Xbox Games Store". The name change is hoped to help create a unified brand with the "Xbox Music Store" and "Xbox Video Store".
A Microsoft spokesperson confirmed the situation in a comment to Joystiq:
"That's right, [Xbox Live Marketplace] is now called the Xbox Games Store, and will sit alongside the Xbox Music Store and Xbox Video Store. This is to make it easier for consumers to find content both on Xbox 360 today and Xbox One when it launches in November."
We don’t think any of our readers will get lost when they open up the rebranded store, but be sure to alert your friends who might think they landed in the wrong spot. You can check out the Xbox homepage to see the rebranding for yourself.