Vodafone has always been creative when it comes to television advertising, whether we have bees walking into shop windows, or someone taking photos of himself and a sleeping lady on a flight and getting caught in the act. In the above video, we have a couple preparing to enjoy a meal and are joined by Yoda (a powerful Jedi from Star Wars). He offers to transfer the man's contacts from the old mobile phone to the new Lumia 800 Windows Phone, using the force.
The advert's message is covering contact transferring that Vodafone can do in-store for customers (RED Box service), but it's good to see a Windows Phone being used as prop.
Source: Youtube; thanks Relief for the heads up!