As a developer, do you consider markets outside the US (or your country of location)? There are many factors that differ from country to country, like naming, pronunciation, and much more. All these considerations could lead to your app bringing in more revenue (downloads if free) or – for example - potentially receive less due to a large audience missing your product due to different keywords being used while searching the Marketplace.
Chris Hay, from the UK, noticed this trend that can be present if used effectively, or completely missed altogether. A clear and understandable article that he whipped up (includes a very pretty graph for you diagram lovers) explains how his Flashlight app – that was released for free – performs better in the UK market when compared to the US, and the rest of the world.
While English use the term “torch” as opposed to the American “flashlight”, the UK Marketplace searches would be performed using the keyword torch, while US searches would be flashlight. Seeing proof of these small considerations actually causing an impact on the number of downloads an app gains is pretty impressive. This is definitely a good example that developers should pay more consideration to how their app is presented, on any platform.