In the continuing push to lure developers, Microsoft and Corona Labs today have announced a collaboration to bring the Corona SDK, "the leading 2D app development framework", to both Windows 8 and Windows Phone 8.
Corona Labs currently supports iOS, Android, Kindle and NOOK with a single code base, allowing their 300,000 developers to more easily code for various platforms with greater speed. With Windows Phone and Windows 8 backing (aka Windows Store Apps), Microsoft and Corona hope to reach a broader audience for new apps and games.
David Rangel, COO, Corona Labs notes:
“Windows Phone 8 and Windows 8 have proven to be great platforms for developers, and their growing user base presents a growing opportunity…We look forward to working with Microsoft, empowering Corona developers to build apps for Windows devices…”
The SDK has proven to be quite popular as it does not impose branding requirements, nor charge per-app royalty. Instead, Corona SDK is based on a subscription model. It works over C++/OpenGL for graphics. Some noteworthy companies that utilize Corona include EA and NAMCO Bandai.
This isn’t the first time Corona has teamed up with Microsoft. Back in 2011, the released a software development tool for Windows XP for coding iOS and Android apps. This time, the tool will be used to develop apps for and not just on Windows (and Windows Phone).