EA's E3 2015 press conference is underway and one of the title's we're learning more about right out of the gates is the new Need for Speed. A game that EA promises delivers the "definitive" experience.

Coming November 3 this year on Xbox One as well as PC and PS4, the latest official trailer for it is up top.

"Built around real world icons are five action-packed overlapping stories. Every choice, every second and every minute propels your progression through the five ways to play; Speed, Build, Crew, Style and Outlaw."

Car customizing fans will be right at home once again as there looks to be a ton of different vehicles, tuning upgrades, styling packs and more available to create the street machine of your dreams.

Anyone looking forward to this one?