Facebook has announced it is taking sign-ups from PC game developers to test out an improved publishing platform for the social network. It will include support for the Unity game engine.
In a press announcement, Facebook stated:
As an extension of the existing relationship, Unity will integrate support for the Facebook platform, including an all-new PC gaming platform currently in development. Unity and Facebook are joining forces to build new functionality into Unity that streamlines the process for exporting and publishing games onto Facebook. This will allow Unity developers to quickly deliver their games to the more than 650 million players who enjoy playing Facebook-connected games every month -- a massive and highly-engaged gaming community that enabled Facebook to pay out over $2.5 billion to just web-game developers in 2015 alone.
Game developers have until August 31 to sign up for the closed alpha test for exporting Unity 5.4 titles to Facebook. Only a limited number of teams will be selected for the test. This new publishing platform could be a competitor to other services, including Valve's Steam. TechCrunch reports that the platform will run "uncluttered by other Facebook features" and will support both casual and more hardcore PC games.