Microsoft is continuing to merge services together, which is fantastic news particularly in this case. The Games for Windows Marketplace is merging with Xbox Live's website, even though it was just overhauled back in November . We've always personally found Microsoft products to be horribly fragmented, but it seems Windows Phone 7 is the start of something magical and is driving change within the big company too. Leading to design improvements in Windows 8, advancement in mobile technology and Xbox Live, acquisition of Skype and now the combining of games for multiple platforms in one location.

"Games for Windows Marketplace will fully transition over to Now you can get all of your gaming needs in one place. It’s convenient, it’s concentrated, and it’s a whole lot of great games."

In the PC world, Steam plays a heavyweight competitor to Microsoft's Games for Windows, merging the marketplace with should hopefully improve the dated layout. There are many Xbox gamers who also use their PC as a platform, I'm sure they'll welcome the merge with having both stores in one location. Could we see the implementation of Microsoft Points in the Games for Windows store?

Source: Games for Windows, via: GamePro