Microsoft and Nokia are looking for new Windows Phone 7.5 apps to showcase in their next UK advertising campaign. They have kicked off a new competition in which developers can submit their apps for consideration, and if chosen, get them displayed across the UK. Those selected will appear in banner ads, the Windows Phone Marketplace, press materials, events and social media outlets.
MS and Nokia are looking for "innovative" apps geared toward UK consumers in the following categories: casual games, kids, family, health and fitness, shopping, social, travel, and utilities. For the time being, there are two monthly campaigns for May and June. Submissions for the May run should be submitted no later than April 20, while entries for the June competition will be accepted until May 15. If you have a newly-developed Windows Phone 7.5 app that you want to show off, simply go the competition website and click on "Tell Us Today."
The Appvertising competition's aim is not just to spread the word about Windows Phone, but also to engage people by enticing developers to create for their platform. This is one more example of shrewd advertising on the parts of both Microsoft and Nokia. They have been finding new and different ways of creating interactive advertising. Be it serving up beverages in Nokia's Amazing Vans or challenging consumers not to get Smoked by Windows Phone it's been interesting for sure.
Source: Microsoft UK