In a somewhat interesting interview with Phil Larsen, Marketing Director with HalfBrick who made the popular Fruit Ninja, goes over how they hooked up with Microsoft to port that game over to Windows Phone 7.

In short, Microsoft wants to compete with the iPhone and bringing Fruit Ninja over was part of that strategy. HalfBrick was more than glad to do it and plan to bring their other games over as well, with time and resources being the only constraints.  Overall the company seems to have had a positive experience with Microsoft and seeing as Fruit Ninja is near the top for Xbox LIVE games, it seems the decision has paid off, literally:

How did the Windows Phone 7 port come about?

Phil Larsen: We’ve got contacts at Microsoft, and as they were launching Windows Phone 7 they wanted it to compete with the iPhone – it’s the next big mobile platform. We like what Microsoft does, and we were happy to port Fruit Ninja to it. We’ve got a team here that handles that kind of thing.

We brought it over, and we provided a bunch of good assets and information. It was released on December 22nd, so it’s only a couple of weeks old, and it’s done really well so far. It’s the number-one selling game on Windows Phone 7.

They did mention how doing an Xbox LIVE game is more work than the iPhone. The former requires you to work and go back and forth with Microsoft, who manage that aspect of gaming, whereas on the iPhone you just submit it to Apple. Still, despite that they had very little issues with the process.

Read the rest at VG247.