Microsoft has pushed out a new ad for the Xbox One S, this time opting to tout the system's ability to make your games look much better with high dynamic range (HDR). Gears of War 4, NBA 2K17 and Forza Horizon 3 all feature heavily, showing off the deeper blacks, whiter whites and more vivid colors that HDR can bring to your gameplay. Take a look at the new ad below:

Alongside support for 4K resolutions and the console's UHD Blu-ray player, HDR is one of the Xbox One S' main selling points. Of course, it's hard to truly show off HDR's benefits without viewing the content on an HDR display to begin with, but Microsoft's simulations in the ad do a pretty good job.

If you're in the market for an Xbox One S, there are definitely some good deals to be had as we inch further into the holiday shopping season, and there are certain to be even more on Black Friday. For those who already own the console, however, let us know what your favorite feature is in the comments!

See at the Microsoft Store