We keep hearing how Microsoft (and partners) need to sell their devices. And while we mean that in the literal sense, we also mean it in the advertising one as well--they need pizazz, a way to draw in users.

We know with "Mango", Microsoft's partners (OEMs, carriers) will be taking on a larger roll in advertising. What you see above is what looks like to be a first attempt at that, with HTC making a nifty 45 second spot called "HTC TITAN: Reveal". The ad has the phone forming out of air with some solid music playing.

Our only criticism? Would have been nice to throw in some specs--not even a mention of the 4.7" screen? Seems like sacrilege to us. But hey, it's a start.

Related: See Microsoft's Metro ad aimed at developers

Source: Windows Phone UK (YouTube); Thanks, Andrew, for the tip!