But they are giving you (and a friend) a chance go behind the scenes at the 2011 Sports Illustrated Swimsuit photo shoot. Winning the "Behind the Tan Lines" contest won't be all fun and games though. The lucky winner will have to use their HTC smartphones to document and share the experience via social networks.
All you need to do to enter is submit a three minute video or photo (shot with your smartphone) highlighting what unique perspective you can bring to covering the swimsuit shoot. Then "tweet" HTC with a short message on why they should look at your video/photo.
The Grand Prize winner will receive a trip for two to the photo shoot, access to the 2011 Swimsuit launch parties in New York and Las Vegas, an HTC Smartphone of your choice (and for your travel partner), and $10,000 cash.
Four Primary (second place) Prize winners will receive an HTC smartphone of their choice and $400 cash while twenty-five Secondary (third place) Prize winners will win an HTC smartphone of their choice and a SI Swimsuit prize pack.
Full details on this contest can be found here. Our fingers are crossed that a Windows Phone user walks away with the Grand Prize!