HTC lines up to sponsor Tour de France team

News
By Phil Nickinson
last updated

What do you get if you combine a great outerwear manufacturer with a great smartphone manufacturer? (A really comfortable black slab?) You get Team Columbia-HTC. Owned by High-Road Sports, Team CHTC is prepped for the Tour de France, which begins on Saturday in, er, (Monaco) and ends, er, in France. We'll get a look at the team jersey on Friday.

Said HTC CEO Peter Chou:

"The HTC High Road Sports partnership is a great match of like minded organizations driven by innovation, excellence and competitiveness and we are excited about the opportunity to communicate HTC's brand value through the great sport of cycling. HTC's sponsorship of Team Columbia-HTC is one step in HTC's commitment to increasing its global brand value and recognition."

So, expect to a bunch of HTC logos zooming around on two wheels in the coming weeks.

Thanks, Luke, for the tip!

Phil Nickinson
Phil Nickinson

Phil is the father of two beautiful girls and is the Dad behind Modern Dad. Before that he spent seven years at the helm of Android Central. Before that he spent a decade in a newsroom of a two-time Pulitzer Prize-finalist newspaper. Before that — well, we don't talk much about those days. Subscribe to the Modern Dad newsletter!