Normally, the words "Viral marketing campaign" are enough to send me running to the hills, screaming about out-of-touch marketers and their misuse of catchphrases. HTC, though, seems to be getting their viral sea legs under them. Sorta. I wouldn't call their new video about the HTC Touch "viral", per se, but I would call it pretty funny. Not informative, mind you, just funny.
They've gone into this territory before, with a series of videos from the "DoS Clan" about the HTC X7500 / HTC Advantage that went over better than I expected them to. Somebody over at HTC has a sense of humor. Keep 'em coming, guys.
watch: HTC Touch Video