The Cricket World Cup is currently underway in Australia and New Zealand, and Indian carrier Reliance has announced today that it is partnering with Twitter to provide free access to the microblogging service to its customers for the duration of the event. If you're a Reliance subscriber, you can now browse the latest tweets from the Cricket World Cup on Twitter without incurring any data charges.
Reliance has mentioned that anyone visiting www.rcom.co.in/cricket will be able to watch highlights, latest scores, team updates and more from the World Cup for free. There's also a dedicated page on the carrier's website through which customers can stay up to date on all the matches from the largest cricketing event in the world.
Arvinder Gujral, head of business development for Twitter in the region, stated that the partnership with Reliance will allow millions of cricketing fans to access all the action in real-time:
"All the exciting action on and off the pitch as well as the roar of the Indian cricket fans from Jamagar to Itanagar, and Srinagar to Coimbatore, will be heard on Twitter. Through this partnership, Reliance Communications will enable millions of subscribers across the country to join this cricket party for free and in real-time via Twitter."
Indian readers, what are your thoughts on Reliance's collaboration with Twitter?