Julie Larson-Green to become chief experience officer for Applications and Servers Group at Microsoft

Julie Larson Green 

We’re getting closer and closer to the closing of the Microsoft and Nokia deal. Besides buying Nokia’s handset division, one big change is that Nokia’s Stephen Elop will return to Microsoft as an executive vice president. He’ll take over the Devices and Services division, which Julie Larson-Green is currently in charge of. We haven’t known what’s next for Julie within Microsoft, but now we do. And it looks to be a bit of a demotion.

Thanks to an email from Julie Larson-Green, obtained by GeekWire, we now know what her next position at Microsoft will be. She’ll be moving to a new role within the Applications and Servers Group (ASG).

While head of the Devices and Services division at Microsoft, Julie led oversaw a few product launches a lot of you care about. Her team was responsible for hardware like the Xbox and Surface, in addition to overseeing Microsoft Studios and the various games it develops.

She won’t be leading ASG, but will be instead become chief experience offer. ASG includes products and teams like Office, Office 365, SharePoint, Exchange, Yammer, Lync, Skype, Bing, Bing Apps, MSN and Microsoft’s advertising platform. As chief experience offer, she’ll be reporting to Qi Lu, the division’s executive vice president.

Don’t worry, this doesn’t mean the Devices and Services division is without an executive vice president. She’ll remain leader until the Microsoft-Nokia deal closes and Stephen Elop can take over. The deal is expected to close this quarter.  

Head to GeekWire to read the full email sent out by Julie.

Source: GeekWire


Reader comments

Julie Larson-Green to become chief experience officer for Applications and Servers Group at Microsoft


Yeah, considering the news that he wanted to get rid of the Xbox and Bing divisions. I really don't want Elop near hardware divisions...

This rumor was such a stunt by some random analyst to stir up controversy during the CEO search once Elop was said to be a candidate. I dont think anyone took the time to find the original source of this news, It was a hell of a headline for the media, but here is the actual source: "someone familiar with the thinking of Stephen Elop" Seriously, this was just pathetic for what the media did with this, not unexpected from most of tech media, just wish people wouldn't be so oblivious to the obvious.

I'm seeing a more powerful Xbone within a year. Many may not like him, but he sure did bring out some great Lumias. I believe in Elop. I came to this conclusion after he threw an iPhone across the floor during an interview. Love it!!!!!

Elop also brought out the 808 and a line of AOSP devices for no reason. Maybe he'll release a KIN 3 and some Tizen phones once he gets his new job!

808? I'm not sure about that but my opinion is, 808 was more or less a final goodbye. Though it is a loved device. Yes I don't a agree with the Android Nokias but that's something internal we can only speculate.

The 808 was a useless device, just like these AOSP phones - they have no larger purpose and only serve to damage the actual strategy. The 808 removed any element of surprise the 1020 could have gotten. The AOSP devices are a slap in the face of low-end Windows Phone, which Nokia has not done anything meaningful for since last MWC.

>He destroyed Nokia

No, Nokia destroyed Nokia by throwing tens of thousands of developers at Meego, not realising they had to have a massive eco-system to go with it. A cloud, media services, email etc. They didn't have any of that, and Meego was a camel designed by Nokia's horse committee.

Seriously, Elop did the only thing left to do. This Android was the way to go is so bent, Samsung would have won on cost. Nokia had no option after being caught offside by Android and Apple. Its a historical one, certainly not Elop's 11th hour appointment.

Nah, he'll adopt Firefox OS and Tizen. Then WPCentral will write a fluff article about how it makes perfect sense.

I feel bad for her. No one deserves to be demoted because of a fat pig like Eflop.

I wish her all the best in her new job and hopefully Nadella will kick Eflop out and place her back at her place.

I know you don't like eflop, but at least he's more charming to an audience than Julie was. At the last BUILD, she kinda just hopped around the presentation of 8.1 and left some people confused.

He's more of a salesman, you mean. Yeah he is. As much as his badly-dress figure disgusts me, he's a good salesman I'll give him that. Heck, he sold really well Microsoft's services yesterday at the press conference. It wasn't his job and he should have kept his mouth shut, but he did do a good job selling Microsoft's services.

However, I think Julie has that charm only females have. But you know, I just think she isn't very confortable doing the sales stuff. From the interviews I saw with her, I always found her much more loose and at ease when the interviews were less formal.

DJCBS oh just shut the hell up will you. Of course MS services are his job you massive twat.

Look we know you've got this pathetic view of the world that Elop ruined your beloved Nokia (he didn't, but lets go with your mental brain for the sake of brevity) but he is a Microsoft man (effectively), Nokia are a week or so away of being a Microsoft company.  What was he going to sell, Blackberry?

For Pete's sakes, drop the Elop hate already. Its old news, its boring and it won't change anything.

Nokia handsets are MSs now, as is Elop. The end.



Oh I always go over the top when pouring poison over Eflop, my friend. It's kind of tradition by now ;P

He'll be in the unemployment line after today reveals at MWC. This is just all for show until the deal closes.

Nokia gave me great Lumias. Not him. Nokia has been giving me great phones for 15 years. So they were already doing it way before the unfortunate day his plane landed in Finland. ;)

What's the point on wasting so much energy hating Elop when all he's done is his job. You may not agree with his decisions but to wish unemployment seems harsh.

When the iPhone first showed up, Nokia gave you jack and they continued to give you jack until Elop showed up which then he bore for you DJCBS, the still loved today, L920. Next he then blessed us with the popular 520, best camera phone 1020, awesome giant phone 1520, and soon the 8.1 phones with lytro tech built in. Mouth watering isn't it?

whatever he meant (which I have no clue), I hope it is easier to use than her windows 8 user experience.

She should be the leader qi Lu sucks Skype and Bing could be a better they could improve Bing put shopping search and put more features accessing windows app store and office they don't even put it on Bing page it should say office next to out look SkyDrive Microsoft store can't pull all this through Bing categories so people discover it...skype could be ad supported with free group video and cross country chat like oovoo and fb video and contacts are a mess and the UI could be cleaner!

I want a faster touchscreen. 100+ ms is far too much. If one thing that iphone got right is touch, 55ms! Typing on that thing is amazing..

So I'm trying to figure out WTH you guys are talking about. I got my 1020 and my brothers Iphone5s right here in front of me I can type fine on both, there is no lag no discernible difference other than the look. Maybe I just can't type fast enough?

Wow to all the useless comments... I like here. I used to think she was snarky like Steven Sinofsky, but I've been paying attention to her since the CEO search began, and she seems like a great person for Microsoft.

Belfiore? the guy that shipped windows phone 7.0 two years late, and then had to start over already 3 years late, and just shipped oh wait...not shipped windows phone blue as the windows blue team is ready to ship an update to last year's blue?

I know snails that slide backwards faster than belfiore ships forward.

Not saying she deserved it, but I always felt her role was temporary because Sinofsky left. I'd hardly call her responsible for those products with the short amount of time spent in that position to really make any changes, but she,probably did have a big influence in things. From the sounds of it shea going back to her previous position before the shake up. With all her experience there, she deserves a promotion probably.

She is a very likable person but I think she's been paying for Sinofsky's Windows 8 screw up ever since he left and all the blame has been shifted on her. Must be even more annoying to now be replaced by that git elop.

Come on People, most of You forgot a lot of stuff obviously. Elop made WP wake up at Nokia, he made WP that we love so much what it is today and I for one would love to see him bring it further. Julie still has a great job at one of the worlds most amazing company and I think nadella is exited to have her on that team... And please remember that Elop had a good chance to be in balmers place... Sort of demoted too right??? I wish both of them all the best and I think WE will be the winner's from all of this

Not so much.
Windows Phone is a child of Myerson (that now is the head the Operative System Group and before was the head of Mobile division, he dropped Windows Mobile 7 tha was in development in favor of Windows Phone 7, and he put Belfiore at the head of Windows Phone) and Belfiore (that is vice president of Windows Phone Program Management and before he was the head of Zune, from which inherits many thing).
Also the relation with Nokia was started thanks to a personal friendship between Myerson and Jo Harlow.

Elop before he becames the CEO of Nokia was the head of the Business Division, responsible for Office

ha ha. who better yet than to put in charge of all of windows, than the zune and wp guy. the future is so bright!

If MSFT was an investment firm, they'd hire the lehman brothers bankers and promote them to run the financials. Seems the best way to get promoted at MSFT is to basically ship somethign that doesn't sell.

I smell promotion for the xboxone guys! oh wit, Don left...

I was fortunate enough to attend a partner event for Windows 8 three months prior to launch where she presented. She was thoughtful, engaging and magnetic. She is also a consummate professional. Regardless of where she is at, she will represent Microsoft very well.

I have no idea why MS choosed Terry Myerson to control OS devision not Julie Larson-Green.

Terry Myerson and his WP team have done poor job on WP but he and his man like Joe Belfiore all promoted to control MS's OS division including Windows, WP, Xbox and extra but Julie Larson-Green, who was one of Steve Sinofsky's people, was demoted like this. So some MS watchers also expect her to leave MS soon.

It is shameful that MS let Terry Myerson be in charge their core business because almost of their outstanding talents already left MS. 

Elop knows how to sell people on his ideas. If there was ever a plan to push a cheaper Xbox One with no blu-ray and digital-only games, always online, etc...you'd need an Elop to sell it on stage.

It'll go like this: "....today we WILL bring the POWER of Xbox One and Microsoft to the future and to the next generation of gamers and tomorrow's living-rooms... Introducing, the Xbox One+ !!!..."

He gave us the L920, 1020, 1520, icon, and 520 which have high praise. Wtf you crying about? If anything, he'll say make a more powerful Xbone within a year or you're all fired!

what a pair. the windows 8 dreamer with the yahoo turn around miracle. talk about two people that have grand visions but poor track record. maybe they should combine their powers and start a shoe line.

she one of the most recognizable people from ms i don't why but i like her good thing she still working for ms good luck to her

so the UX chief for win8 (a huge success with EVERYBODY) is now in charge of UX for bing and skype...HA HA HA. please tell me it is a joke.

I hope he got all of that bandroid bs out of his system. Having said that what does he know about Xbox and video games in general? I mean, I liked the 2520, 1520 and 1020, but not everything can look like a Lumia. Please keep Panos Panay in charge of the Surface.

Sexist much? Why do you care what she looks like? She can buy and sell you a thousand times. I doubt if she or anyone else cares what you think about her sex appeal. 

Is she a fashion model or a porn star? What does her sex appeal have to do with ANYTHING?!?! 

The comment adds absolutely nothing but to objectify women for the sake of doing so. Grow up. 

Would you also respond with such passion if it was a male CO that was being objectified?

There seems to be a double standard here. Just take notice of it the next time a topic shows up wth a good looking guy in it.

Not that I care one way or the other. We are all attracted to good looking people. Good looking people are more succesful in all aspects of their life - on average - this is a fact.

SHE is the one who should have been made CEO! They should have made her CEO and put a good management team around her! I'm disappointed!