Lazada, the Amazon of Southeast Asia releases an official app for Windows Phone

Lazada (lazada.com), the most popular online shopping mall in Southeast Asia, has recently released their official app for Windows Phone. Customers can browse through various categories from electronics, fashion, cameras, tablets, mobile accessories to home appliances and health and beauty. The Android and iOS apps launched earlier this June. The Windows Phone version followed soon after.

Features:

  • Weekly Wednesday's Sale
  • Category & Specific Brand Search
  • Discounted Offers & On-Sale Items Filter
  • Detailed Product Images & Specs
  • Customer Ratings & Reviews
  • Cash on Delivery Payment Option
  • Mobile Payment

When you first open the Lazada app, it asks you to select a country: Malaysia, Indonesia, Philippines, Thailand and Vietnam. Lazada also has a presence in China and Singapore, but those markets are not available in this app.

The main page lists all the categories if you feel like browsing, but you can use the search button at the bottom if you have something specific in mind. Discounts in percentage are shown with the products, so customers know how much they are saving. The item page lets you add the product to the cart, wish list, or even share via email, Twitter, Facebook, and other apps.

You probably wouldn't want to buy products without checking the reviews first. Lazada provides that. Products with reviews show ratings up to 5 stars and comments from reviewers. You'll need to log in if you want to provide your own review. Logging in also lets you confirm and track the status of orders.

Lazada is Southeast Asia's fastest growing online department store. With investments from Tesco, J.P. Morgan, Verlinvest, Investment AB Kinnevik and Rocket Internet, they have approximately 2,000 employees across their operations.

The official Lazada app is a free download from the Windows Phone Store. Do you shop from their website? Will you be buying more stuff now that the Windows Phone version is available? Let us know in the comments!

Thanks for the tips, Gerson N. and Jason B.!

Mark Guim

Mark Guim is Video Editor at Windows Central. He switched to Windows because the MacBook Pro isn't Pro enough. You can follow him on Twitter at @markguim.