Lumia 530

Microsoft has launched the Lumia 530 in Vietnam today, with the device set to go on sale officially starting this weekend. The Windows Phone 8.1 toting dual-SIM handset will be available for just 2.349.000 VND, which comes out to around $110.

The device will be available in four color variations in the country — orange, grey, white and green. During the launch of the handset, Microsoft also announced that it is introducing a Lumia VIP program in Vietnam, which gives Lumia owners exclusive deals and discounts at participating vendors. The program, which is set to commence from August 3, has over 500 brands listed, and includes the likes of Pizza Hut, Calvin Klein, DKNY, Diesel among others. At this stage, it looks like the Lumia VIP initiative is exclusive to Vietnam, but it is not unlikely to imagine that this program will get a wider rollout.

Vietnamese users, are you excited about the pricing of the Lumia 530? What color variant will you be picking up?

Source: Nokia; Via: WinPhoneViet