If you happen to be travelling to London in the next few months, you might want to stop by the Design Museum. It currently has an exhibit with many of the products that were named as winners in the 2015 Designs of the Year Award, and visitors can pick up a Lumia 640 XL smartphone with a special app to learn more about those designs.

Microsoft says:

"Each of the six Design of the Year category winners throughout the exhibit include pedestals with orange tags urging you to "tap here". Visitors who walk around the newly enhanced exhibit space with a Lumia in hand and tap the winning designs' NFC-enabled tags are provided with more information and interactivity. That info includes further background about the product, the materials used, the product's designers, what the judges thought about the design, and why it was a category winner. Visitors are invited to "join the debate" by answering questions and giving their opinion of each design. In addition, they're given feedback as to how many people agreed with their opinion. "

The new interactive experience also uses other Microsoft products and services, such as Surface tablets to teach visitors how to use the Lumia 640 XL in the exhibit, along with Azure and Power BI on the back end.to collect and gather the data. That information is used by the Design Museum to learn which parts of the exhibit are more popular with visitors. The Designs of the Year Award 2015 exhibit will be set up at the Design Museum until the end of March 2016.

Source: Microsoft