Microsoft has supposedly been urged by supporting Taiwanese manufacturers to allow them to modify apps and the Windows Phone UI to better differentiate their handsets from OEM competition on the platform, according to a report by DigiTimes. We recommend taking this 'news' with a whole bowl of salt as they have a mixed track record e.g. their Huawei story was way off, but should the report be based on solid grounds HTC, Nokia and Samsung have seen flat sales in both China and the U.S.
We're aware that Nokia hasn't launched the AT&T Lumia 900 yet and Windows Phone is still extremely young in China so we're pretty skeptical about this report. It doesn't make sense that OEMs would start to suggest to Microsoft that more customisation should be allowed to improve sales as Nokia appears to be doing just fine with marketing campaigns running globally.
Manufacturers can't remain under the "Android Personalisation" craze as Windows Phone is an entirely different flavour of ice-cream. Canadian carriers Rogers and TELUS have also both stated they're pleased with how well the Lumia 710 and 800 are selling, and that the Nokia Windows Phones have hit expectations.
What do you guys think OEMs should do with Windows Phone? More marketing / promotion like Nokia, or should we be allowing them to personalise what they wish?