Microsoft and Brightpoint to push Windows Phone to Africa and Middle East

Microsoft Middle East has announced a partnership with global wireless distributor Brightpoint to push the Windows Phone platform in Africa and the Middle East (MEA). The Windows Phone Online Shop is a planned e-commerce website that will allow consumers all across MEA to purchase and receive a handset running Microsoft's latest OS. It is set to launch later this year.

Gustavo Fuchs (in above photo, left), Microsoft Mobility Director in Middle East and Africa, had the following to say about the platform and the partnership aim:

"Smartphone growth is fueling the worldwide mobile phone market and Windows Phone is poised to lead this trend. In fact, IDC recently projected that Windows Phone will have the second largest share of the Smartphone market by 2015. We are seeing huge Smartphone growth in the region and this is expected to continue with a prediction of 38 percent year on year growth for 2012. The launch of the Windows Phone Online Shop will help fuel the appetite of consumers in the region."

Anurag Gupta, President of Brightpoint Europe, Middle East and Africa, went onto talk about the strength of the relationship with Microsoft and their product:

"We are happy to strengthen further our long term relationship with Microsoft in support of their Windows Phone offering. Our expertise in offering e-commerce and supply chain solutions will enable consumers across Middle East and Africa to purchase Windows Phone devices online to be delivered to their doorstep. We will continue to invest and expand our portfolio of services and footprint in the Middle East and Africa region."

As Buzz Lightyear would say, "To infinity... and beyond!"

Source: AMEinfo


Reader comments

Microsoft and Brightpoint to push Windows Phone to Africa and Middle East


As a South African I can say that they are already here, and Microsoft has already made the push.How did they do that? With about 1 tv advert that played just a few times, and 2 handsets which were only mentioned in-store (if you asked), and not in the catalogs.Good job, I hope the rest of Africa get 'all this love'.

The problem in the U.S. is the saturation of Android phones and the borderline cult following of iPhone. It's a rock and a hard place.For one, we need more devices in the states. Walking into a store and choosing between two phones is just statistically going to net you less then a competitor that has dozens of phones laying around.Also; ads. I see the same ONE ad for Android all day long while watching football on Sunday (the girl that kickboxes). Get in there MS and show us what the product can do. Dispense with the silly ads and show us the money! ;)

I think MS is really waiting on Nokia (may Samsung as well now) to really push WP7. They need a phone they can get behind and an OEM working with them. The generation 1 phones were little more than OEM making MS happy saying "see we made one". Nokia is the first company "really" working on Windows phones.

It feels great, at first, and after that you realize you have no access to the marketplace. Like in many countries where the OEM dares to sell the devices without access to marketplace.Hope for the best.

this is great first was the arabic and then the marketplace and then this its getting better and better everyday :D

Woot! I heard from Etiaslat (UAE service provider) that Microsoft is pushing them to offer WP7's. When the HD7 first come out they offered it on a plan but I think they thought it ran Andorid.

There are three major weaknesses that need to be fixed before approaching this market.1. Proper USSD interaction menu support2. SIM-ToolKit SupportThese two features are used by most phones users on a daily basis here in Africa. Before thinking of penetrating this market i think the should seriously consider supporting above features.3. Inability to buy apps from the market placeI am dying to buy X-Box live games from the marketplace, unfortunately i can't. They should fix this, i know it is possible because i have bought may apps from the android marketplace.All things considered, i think it's a good sign that they are considering marketing the product in this particular market, it s the only market that is still growing and many people are moving from feature phones to smartphones.Concerning the missing features: I guess the more users we have using the phone the more pressure that will be placed on MS to implement above features. I have always felt that i am the only WP7 user advocating for the support of feature 1 and 2A few steps in the right direction.. miles more ahead, but it counts