Microsoft continues to expand its efforts to sponsor professional sports with a new partnership with NASCAR. The the company is now an Official Technology Partner of the stock car racing league. In addition, the company will be a technology partner with one of NASCAR's major race teams, Hendrick Motorsports.
"Both NASCAR and Hendrick Motorsports will adopt the Windows 10 platform and Microsoft Azure to deliver technology solutions to help improve performance on and off the track. In addition, Microsoft will support the upcoming launch of Windows 10 with primary sponsorship of Dale Earnhardt Jr.'s No. 88 Chevrolet SS at Sonoma Raceway on June 28 and Pocono Raceway on August 2. Windows 10 will be the Official Operating System of Hendrick Motorsports.
Dale Earnhardt Jr. will also serve as an official spokesperson for Microsoft for the launch of Windows 10, which will happen on July 29. Here's what he had to say about the partnership:
"I'm a big technology user and really enjoy Microsoft products," said Earnhardt, who is NASCAR's 12-time most popular driver. "Kicking off the Hendrick Motorsports relationship with Windows 10 is a unique opportunity, and there's no doubt our ongoing technical partnership will help us raise the bar in many areas. It's great to see Microsoft is having such a positive experience with NASCAR and wants to do more across the sport. We're excited to be a part of that."
Thanks to Zovin for the tip!