Yahoo and Microsoft

Microsoft and Yahoo have renewed their agreement to have the Bing search engine used on Yahoo's site. However, the deal now has a couple of major changes that could benefit Yahoo in the long run.

Yahoo's press release revealed the two major changes in their partnership with Microsoft, which began in 2009:

"First, Yahoo will now have increased flexibility to enhance the search experience on any platform, since the partnership is non-exclusive for both desktop and mobile. Yahoo will continue to serve Bing ads and search results for a majority of its desktop search traffic."

"Second, the update increases agility and sales focus. Microsoft will become the exclusive salesforce for ads delivered by Microsoft's Bing Ads platform, while Yahoo will continue to be the exclusive salesforce for Yahoo's Gemini ads platform. Integrating the sales teams with those responsible for engineering will allow both companies to service advertisers more effectively. Microsoft and Yahoo plan to begin to transition managed advertiser sales responsibilities this summer."

The Bing search agreement that was signed in 2009 was for 10 years, but the contract allowed Microsoft and Yahoo to make changes at the midway point in the deal or to cancel it completely. However, the renewal of this deal means that Microsoft can continue to try to increase the Internet search market share for Bing with the help of Yahoo.

Source: Yahoo