Microsoft tied an immersive experience into its launch of SQL Server 2014. The Infinity Room was installed in San Francisco for three days, enabling members of the public to witness a visualisation of the insights that can be gained through Microsoft's new data analysis tools. Universal Everything, partnering up with data journalist Simon Rogers, created a narrative experience on the power of big data.
The experience was running in real-time, telling the story of how the simple US quarter contributes to society and the world as a whole. It was a carefully choreographed push on data analysis by Redmond, combining LED animations with sphere lighting and the immersive narrative experience. Microsoft has created an online virtual tour, should you wish to check it out for yourself.