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The new official logo of Microsoft, revealed this morning

Microsoft this morning has unveiled their new company logo featuring the Segoe font and new multi-colored Windows symbol. It’s the first change to the logo in over 25 years and is intended to "signal the heritage but also signal the future — a newness and freshness" according to Jeff Hansen, Microsoft's general manager of brand strategy.

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Previous Microsoft Logos

The design makes sense as the new Windows logo is flattened to match the more Metro/Modern UI design language that Microsoft has been using in Windows Phone, Windows 8 and their Xbox 360 devices. The new logo is expected to be officially unveiled this Thursday when Microsoft opens its Store in Boston—something that we revealed a few weeks ago. Presumably other Stores will follow suit with the news design being updated on storefronts and interior.

According to the Seattle Times, who broke the story, Microsoft will also be using the new logo is a wave of new TV commercials meant to announce and highlight their new products that are coming this fall, presumably including Windows 8, Windows Phone 8, Internet Explorer 10 and more.

Source: Official Microsoft Blog,  Seattle Times