After the pre-emptive "unveiling" of the My Phone Dashwire-alike syncing service yesterday, Microsoft has gone ahead and copped to the entire thing in a statement:
Today, Microsoft’s My Phone Web site went live prior to its scheduled debut. However, we are excited about the new Microsoft My Phone service, which will be available as a limited, invite-only beta. This is a significant milestone for Microsoft as it connects the phone to the PC and Web, making mobility a key pillar for the company’s software+services strategy.
This new Microsoft cloud service syncs critical information (e.g., contacts, calendar appointments, tasks, text messages, photos, video, etc) on a user’s mobile phone to a password protected Web site. Once synchronized, people can easily back-up and restore mobile phone data. My Phone provides an easy to use Web portal where people can access and manage content on the phone, and share that information with others.
My Phone helps people:
Keep their information backed up if they lose or break their phones.
Transition information if they switch to new phones.
Access the same information from their phone or PC.
Additional information about the service can be found here: www.windowsmobile.com/myphone
We will have more details about My Phone and the limited invite only beta at Mobile World Congress.
Sounds good to us -- and it also sounds like Microsoft is starting to get serious about this whole services thing. Although we're interested in this whole My Phone service, we do wonder how it fits in to the larger Live Services strategy. As for the details and who's getting an invite to the beta, we'll be waiting until MWC for that.