Microsoft's Windows Insider lead Dona Sarkar made the announcement about the new consumer MVP program:
Our Windows and Devices consumer MVPs are super important to us and we have been working these past several months to figure out the right home for them. It was a thoughtful decision to bring these MVPs into the Windows Insider Program, where the future of Windows is being shaped directly by the people who use Windows most. The Windows Insider MVP Program allows us to work more closely with MVPs via more focused, direct interactions with various Windows and Devices product teams.
Sarkar added that current consumer MVPs will be transitioned into the new Windows Insider MVP Program first. However, non-MVPs that are also highly engaged members of the Windows Insider program will be given an opportunity to become an MVP sometime in early 2017, with details to be revealed later this year.