Microsoft has now confirmed to the Wall Street Journal that it will indeed open what it is already calling its "first flagship store" at 677 Fifth Avenue in New York City. Rumors about such a store opening were first reported in August.
While Microsoft has already opened over 100 regular and specialty store locations in the US and Canada, this location in NYC will apparently be something special. The WSJ quotes David Porter, the corporate vice president for Microsoft's retail stores, as saying:
"As our first flagship store, it will serve as the centerpiece of our Microsoft Stores experience. This is a goal we've had since day one—we were only waiting for the right location. And now we have it."
He added that the Fifth Avenue store will have an "experiential space" for customers but details were not revealed. While the financial terms have not been announced, the typical rent for a Fifth Avenue store is around $2,749 a square foot.
The location is just a few blocks away from Apple's famous "glass square" store located on the same street. Microsoft did open a large temporary store in Times Square in October 2012 to help launch Windows 8 and the Surface RT tablet, but it shut its doors as planned a few months later.
There's no word on when the Fifth Avenue store location will open its doors. Microsoft has plans to open 10 more retail stores in the US and Canada by the end of 2014. Do you think it's a good idea for Microsoft to open a big retail store in such a high priced area like Fifth Avenue in New York City?
Source: Wall Street Journal