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Microsoft drops 'LIVE' from Xbox Extras app for Windows Phone

Xbox Extras

A new update for the Xbox Extras app for Windows Phone is being seeded out to the Store. What makes this interesting is the continued purge of “LIVE” from the Xbox brand on the mobile platform.

The latest update has resulted in a few changes (1) The name is just Xbox Extras now (2) the load screen simply says Xbox with the logo and (3) within the app, it just says Xbox.

Xbox Extras

While this is hardly ground breaking and perhaps even expected, it is still interesting to see “LIVE” going the way of the dinosaurs. The purge process started with Xbox games on Windows Phone a few weeks ago but it has slowly been spreading to the rest of the ecosystem.

We haven’t seen the update yet (we’re still on 7.3) others in the US and elsewhere are starting to get this update. You can download Xbox Extras here in the Store and sound off in comments if you received the update yet. Thanks, Atif A., for the photos!

QR: Xbox Extras

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Reader comments

Microsoft drops 'LIVE' from Xbox Extras app for Windows Phone

25 Comments

I bet this is to try and allow people to do more things on their phone without them needing to have a GOLD account.  Help with the branding in that if you want LIVE features you need GOLD, else, you just are using Xbox stuff.

So, what does the Xbox Extras app do that the phone already doesn't?  I thought they updated the games hub so that the extras app was unnessary - am I mistaken?

the integrated the call for the app into the avatar customization, but the app still does the actual work...

my L800 isn't showing an update yet.
 
i like the move away from live too, the more distance they can put between the [image of] microsoft of old and the new microsoft, the better.

I sent the pictures around 4:00 pm to WPcentral but I updated around 8:30 am today. I live in CT. WPcentral in NY didn't have it even in the evening.

As much as I love Microsoft products, they're horrible at branding and marketing. Nothing wrong with "Xbox LIVE" as long as they restrict it to mean the online service.

Well it seems that the service is going to be called just Xbox. And that's fine. There's no need for the "Live" suffix now when the original "Xbox" is extinct.

The 3D logo looks very "silver". Maybe it will be gold for gold members? Would be a nice touch.

Anyone else having issues with the app? When I try going to the third page of props it crashes everytime. Tried resetting the phone and reinstalled the app, no good.

Got the update. I have never seen the loading screen that you mention here. Also is the animation of your avatar catching a huge envelope when you have an Xbox live message new?