As the General Elections 2014 get underway in the largest democracy of the world, Microsoft has partnered with the Network18 media conglomerate to create the CNN-IBN Microsoft Election Analytics Centre to allow the citizens to search and engage with election data like never before.
The initiative brings comprehensive analytics on Indian election trends over the years across parties, candidates, and constituencies to www.bing.com/elections (Location aware).
The content, deeply integrated with Bing Maps, is also available on www.ibnlive.com/elections. Also, the network’s news channels CNN-IBN and IBN7 and their online properties – IBNLive.com and Firstpost.com - will employ the analytics to power their election programming. Interestingly, CNN-IBN and IBN7 studios will use the Microsoft Perceptive Pixel Interface, an 82” Windows 8 powered touch display device for showcasing the election content.
A Network18 press release also mentioned that this content will also be available through the ‘India Elections’ app for Windows Phone and Windows 8 devices. It’s not available in the Store yet though.
The complex electoral exercise will use cloud services, big data analysis, and data visualization (powered by Gramener, a Microsoft partner) to bring deep analysis and trends in a manner that makes sense to the Indian voter, and helps them engage with the election process much more.