Microsoft launches a #DiwaliUpgrade campaign in India

Microsoft has launched a special Windows 10 upgrade campaign around the festive season in India. The 'Khushi Ki Khidkiyan' (Windows to happiness) campaign is aimed to drive awareness towards Windows 10 upgrade and is themed around the idea about how a simple upgrade in your own life has the power to touch others' lives.

There's also a nice, promotional video for the festive campaign.

The campaign highlights three ways to get an upgrade: Make your device new, Buy a new device, and Win a Windows 10 device.

While one can reserve and upgrade to Windows 10 for free, there's also buying advice for a variety of Windows 10 devices like PC on a Stick, Tablets, Two-in-ones, and Laptops. Of course, the last way is to participate in a contest as part of the campaign and stand a chance to win a Windows 10 device – there is a total of 40 Windows device to be won under this campaign.

All you need to do is share your #DiwaliUpgrade story. Log on to www.diwaliupgrade.com, follow the on-screen instructions, and share your story/experience about how you helped someone you know to upgrade to a Windows 10 device.

Are you buying a new Windows 10 device this season, or helping your friends upgrade to Windows 10? Tell us your choice of devices and the best deals in the comments!

Abhishek Baxi